There are mistakes that companies habitually make during the recruiting, interviewing, and hiring process. However, there isn’t one any bigger than failing to sell the opportunity to candidates.
There are a couple of reasons for this, starting with the fact that in a down economy, some company officials believe they’re “in the driver’s seat,” so to speak. They think that all they have to do is post a job opening on the Internet, and they’ll get a flock of job seekers and candidates.
The question, of course, is this one: are those job seekers and candidates that the company actually wants to hire?
When it comes to candidates that companies absolutely want to hire, below are three reasons why you should always be selling your opportunity.
#1—The very best candidates always need to be sold.
That’s because the very best candidates always have options. More than likely, they have more than one company that’s interested in securing their services. As a result, they have to be convinced to work for your company, and you are the one who has to do the convincing. If not, your competitor would be more than happy to sell these candidates on their opportunity.
#2—It’s an extremely competitive market for top talent.
Top talent is very much in demand, which means these types of candidates are going to receive even more attention from other companies and competitors. That means they’ll enjoy an ever-growing array of options, which translates into a more urgent need on your part to sell them.
#3—It will become an automatic part of your hiring process.
Habits, both good and bad, are extremely powerful. Once they’re formed, they’re difficult to break. That means the more you sell your opportunity (each and every time you’re looking to fill a position), the easier it will be to do so in the future. You won’t have to think about it; you’ll just do it, and it will have a positive impact on your ability to attract and hire top talent.
Ultimately, you want candidates to formulate reasons why they should explore your opportunity and work for your company. Once they start doing that, they’ll also begin coming up with reasons to NOT entertain other opportunities.
It’s important to remember that formulating reasons why to work for you in the minds of top candidates is a proactive process. It’s not going to “just happen.”
The only way to “make it happen” is to always be selling your opportunity.