Fifteen or 20 years ago, nobody was talking about personal branding. The only way the term “branding” was used involved product brands. But my, how times have changed. Now everybody has a brand, and that includes you . . . whether your realize it or not.
Before we go much further, let’s examine a quote about the subject of branding. That quote is by motivational speaker Jay Danzie and is as follows:
“Your smile is your logo, your personality is your business card, how you leave others feeling after having an experience with you becomes your trademark.”
The last part of that quote is the most important in terms of personal branding: “how you leave others feeling after having an experience with you.” That, in essence, IS personal branding.
Personal branding is an ongoing interaction or process between you and other people. It doesn’t matter who they are—friends, family, co-workers, or strangers—the process happens every day. The only way it doesn’t happen is if you don’t interact with anybody in any fashion.
As soon as you engage with somebody, they start to notice everything about you. They don’t even have to notice these things consciously. It can happen subconsciously. What’s also subconscious is that the person is forming an opinion about you based on your interaction with them. That opinion is the beginning of your personal brand.
Personal branding occurs during every type of interaction, not just face to face. It could be a telephone conversation, an email, or even a social media interaction. Anytime that you’re engaging another human being, personal branding is happening.
So—how can this help you?
Now that you know what’s happening, you can make the proper adjustments and strive to brand yourself in the best way possible. That means branding yourself in a positive fashion at your current employer, but also to a potential new employer during the interviewing and hiring process. The best way to do that is to brand yourself as somebody who has the following attributes:
- Hard working
This means communicating these attributes during your interaction with other people. Their experience with you should convince them that your personal brand includes some of these attributes, if not all of them. And yes, some people possess these attributes more than others, but everybody can acquire them to one extent or another.
The key is to strive to exhibit these traits during all of your encounters and interactions with other people. Sure, you have unique characteristics that should be part of your personal brand, characteristics that perhaps others do not possess. (Like, for instance, a great sense of humor.)
However, an employer is not going to hire you for your sense of humor alone. It will hire you because of your skills and experience and also because you’ve presented a personal brand that signifies you will bring a tremendous amount of value to the organization.
So what’s your personal brand? Start working on refining it today.
And if you’re started a job search, The Doepker Group can help!