Hiring is not a one-way street, and attempting to hire the best and the brightest candidates in the marketplace is definitely not a one-way street.
What does a “one-way street” mean, exactly? It means that the company believes that they are the ones in a position of power and strength. As a result, they put the onus of proof on the candidates. That is, the candidates are the ones that must prove that they’re worthy to work for the company.
With top talent and A-level candidates, it simply does not work that way.
If you want to attract and recruit those kinds of candidates, especially in the highly competitive field of Information Technology, then you must be able to sell both the position and your organization. It’s about more than just the job; it’s about the entire opportunity.
Taken in that context, you are NOT in a position of strength. You’re in a position whereby it is incumbent upon you to impress candidates so they want to work for you.
Since these are top candidates, they’re going to have serious questions about the position and your company. You need to be ready to answer these questions. Below is a sampling of them:
- Why would somebody want to leave their job to work for you?
- Why do your current employees enjoy working for you?
- What is your mission statement?
- What is your unique value proposition?
- What kind of employees succeed at your company?
- What kind of employees do not succeed at your company?
- Why are you hiring for this position?
- What is your organization’s vision for the future?
Since these are questions that top candidates are likely to ask during the interview process, you should be ready to answer them. Not only that, though, you should also incorporate some of the answers into your organization’s marketing and branding efforts.
Ideally, candidates will not have to ask these questions during the face-to-face interview. Ideally, they’ll already know the answers because you’ve marketed your organization correctly, and these candidates are interested in working for you because of your marketing efforts.
As we mentioned, the hiring process is not a one-way street. Be proactive about finding and recruiting the best candidates. Let them know what makes your organization unique. Tell them how joining your team will enhance their employment experience and their career.
And don’t forget that The Doepker Group can help at every stage of the process. Click here for more information about The Doepker Group’s services for employers!