Acting in a professional manner in terms of your job and your career has always been important. However, it’s even more important right now.
At first glance, you might think that’s not necessarily the case. After all, we are in the midst of a global pandemic. In addition, some people are working from home and they’ve been doing so for several months now.
However, it’s important to remember that acting in a professional manner is tied directly to personal branding. And if you remember, personal branding is how other people view you and think of you. It’s based upon the culmination of the experiences they have with you.
But back to the pandemic for just a moment, because it is one of four things that has contributed to the deterioration of some people’s attitudes and behavior since the beginning of the year. The other two are as follows:
The recession, which is a direct result of the pandemic
The civil unrest that exists in the country, reflected in the many protests that have taken place in cities all over the United States
The upcoming presidential election, which is directly tied to the first three items on this list and is creating a deep divide among citizens based upon political party preference
Unfortunately, there are those who are using these events as reasons to act in an unprofessional manner. The truth be told, they’re using them as excuses to act in that manner.
What kind of behavior are we talking about? Taken to their extreme, it could be rude, discourteous, or unethical behavior. This could include harassment, bullying, and even micro-aggressions.
But it doesn’t even have to be that extreme to damage your personal brand. A perfect example of this involves the reliance on technology to conduct meetings via the Internet instead of face-to-face. While it’s great that this technology exists and is widely available, it has also led to instances of unprofessional behavior.
Specifically, some people are not presenting themselves in the best possible fashion during these virtual meetings. They’re not dressing appropriately. They’re allowing loud noises and other distractions to constantly interrupt the meeting. They’re saying inappropriate things and sometimes even using foul language.
Yes, it is true that the circumstances surrounding the pandemic have been challenging, more for some people than for others. However, that is not a reason to be unprofessional.
That’s because your personal brand is tied directly to your professional reputation. If you damage one, then you’re damaging the other.
So be proactive, get creative, and be ready to put forth the kind of effort necessary to move forward and position yourself for success.
The Doepker Group has experience placing professionals in the Information Technology and Engineering fields, and we can place you, as well.