Most of the time, when job seekers are assembling their resume, they forget one vital aspect of it.
Their online presence.
Make no doubt about it—your presence on the Internet is definitely part of your professional resume. Why is that?
Simple. If you apply for a position with a company and they’re seriously considering you (i.e., scheduling an interview), the hiring manager is going to “Google” you. They want to see what information is available about you on the Internet, and that includes within the various social media sites. If that comes as a surprise, it shouldn’t. Companies want as much information about you as they can get, so they can make the best hiring decision possible.
So before your next interview, takes the steps necessary to ensure that your online presence doesn’t sabotage your desire to land the job of your dreams. Below is a list of five important “dos” and don’ts” when it comes to maintaining and cultivating your online presence.
#1—Monitor your presence.
It makes sense to know what’s on your resume, right? First and foremost, “Google” yourself immediately. What you see is what a hiring manager will see. If there’s anything that would portray you in a negative light, address it immediately.
#2—Enhance your presence.
Now that you’re aware that your online presence is part of your resume, put it to work for you! As you would with your “regular resume,” emphasize the things you do that would make you more attractive to a prospective employer. LinkedIn provides more of an opportunity for you to accomplish this, but you can enhance your presence through the other social media sites, as well.
#3—Know the settings to your social media sites.
This pertains to any and all social media sites in which you participate. Know how they work, what information is public, and what information isn’t. (As an example, if you don’t have your settings configured correctly, your entire Facebook profile could be public domain.)
#4—Don’t post inappropriate content.
This may seem like common sense, but it’s easy to became lax, especially if you write a blog or participate in social media . . . and YouTube is part of social media. If you’re in a video on YouTube that you would rather a prospective employer not see, then do your best to make sure it disappears. “Broadcast yourself” in the best light possible.
#5—Don’t be critical.
This is also an area in which it’s easy to get carried away. What you especially don’t want to do is be critical of your current employer, boss, or co-workers. Because if you’re critical of them, then it stands to reason you might also be critical of your future employer.
The Internet has changed the way in which people do just about everything, including how they apply for jobs. It’s evolved and grown to the point that your involvement in it is now part of your professional resume—whether you like it or not.
So while you’re polishing your resume in anticipation of your next big opportunity, remember to monitor and polish your online presence, as well. Failure to do so may mean the difference between advancing your career and wondering why you didn’t land a job for which you thought you were perfectly matched—and not knowing why you were rejected.
The Doepker Group has experience placing professionals in the Information Technology and Engineering fields, and we can place you, as well.